Giulio Cappellini is the art director of the Italian design firm Cappellini based in Milan. Since 2004 the Company is part of the Poltrona Frau Group. The firm's collections are "known for tapping new trends and far-flung talents" and have included sofas, kitchen sinks, shelving and light fixtures "displayed in an industrial hangar far from the gold-plated shopping district along the Via Monte Napoleone." Described as a "tutti-frutti affair, with minimalism offered up alongside pop fashion, computer tech and amoebic forms", Cappellini's collections have included works by Tom Dixon, Marc Newson, Satyendra Pakhale, Inga Sempé, Jasper Morrison, Alessandro Mendini, the Erwan & Ronan Bouroullec, "brothers from Brittany, who recently designed a new shop for Issey Miyake in Paris" and Ora Ito. Dror Benshetrit for production of the Peacock Chair made of folded felt in a metal frame that is held together by tension.