Gimlet Media
 |
|
| Industry | Radio |
|---|---|
| Genre | Podcasts |
| Founded | 2014 |
| Founders |
Alex Blumberg Matthew Lieber |
| Headquarters | New York, New York, United States |
|
Key people
|
Alex Blumberg (CEO) Matthew Lieber (President) |
| Products |
StartUp Reply All Surprisingly Awesome Science Vs Crimetown Undone Heavyweight Twice Removed |
|
Number of employees
|
60 (2016) |
| Website | http://gimletmedia.com |
Gimlet Media is a digital media company and podcast network, focused on producing high-quality narrative podcasts, founded by Alex Blumberg and Matthew Lieber, who serve as the company's CEO and president respectively. Gimlet is headquartered in Brooklyn, New York.
Gimlet was founded in August 2014, and was originally billed as the American Podcasting Corporation (APC). Blumberg was eventually convinced to change the company's name. After working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media for the venture.
The company has raised $1.5 million in seed funding at a $10 million valuation. After raising most of its initial capital from investment firms Betaworks, Lowercase Capital, and Knight Enterprise Fund, Gimlet invited the listeners of its shows to help raise the last $200,000 through crowdfunding platform Quire. The company is estimated to bring in $2 million in advertising revenue in 2015.
In December 2015, Gimlet closed a Series A round of funding that raised $6 million at a $30 million valuation.
In July 2015, Gimlet announced it would add the option to pay for membership, a decision motivated by a desire to diversify revenue streams to include more than advertising. Members are given early access to pilots for new Gimlet shows, as well as other benefits. Gimlet is exploring other ways to diversify its revenue.
Alex Blumberg, an award-winning radio journalist, producer for This American Life, and co-founder of Planet Money, came up with the idea of a for-profit podcast network after the success of a t-shirt fundraising campaign for Planet Money. He chose to document the foundation of Gimlet in the first season of StartUp, the company's first show.
Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant with the Boston Consulting Group.
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Wikipedia