The Marangoni effect (also called the Gibbs–Marangoni effect) is the mass transfer along an interface between two fluids due to surface tension gradient. In the case of temperature dependence, this phenomenon may be called thermo-capillary convection (or Bénard–Marangoni convection).
This phenomenon was first identified in the so-called "tears of wine" by physicist James Thomson (Lord Kelvin's brother) in 1855. The general effect is named after Italian physicist Carlo Marangoni, who studied it for his doctoral dissertation at the University of Pavia and published his results in 1865. A complete theoretical treatment of the subject was given by J. Willard Gibbs in his work On the Equilibrium of Heterogeneous Substances (1875-8).
Since a liquid with a high surface tension pulls more strongly on the surrounding liquid than one with a low surface tension, the presence of a gradient in surface tension will naturally cause the liquid to flow away from regions of low surface tension. The surface tension gradient can be caused by concentration gradient or by a temperature gradient (surface tension is a function of temperature).
As an example, wine may exhibit a visible effect called "tears", as shown in the photograph. The effect is a consequence of the fact that alcohol has a lower surface tension and higher volatility than water. The water/alcohol solution rises up the surface of the glass due to capillary action. Alcohol evaporates from the film leaving behind liquid with a higher surface tension (more water, less alcohol). This region with a lower concentration of alcohol (greater surface tension) pulls on the surrounding fluid more strongly than the regions with a higher alcohol concentration (lower in the glass). The result is the liquid is pulled up until its own weight exceeds the force of the effect, and the liquid drips back down the vessel's walls. This can also be easily demonstrated by spreading a thin film of water on a smooth surface and then allowing a drop of alcohol to fall on the center of the film. The liquid will rush out of the region where the drop of alcohol fell.