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The Georgia gubernatorial election of 1966 was held on November 10. After an election that exposed divisions within the Georgia Democratic Party (giving the Georgia Republican Party a shot at the Governor's Mansion for the first time in the twentieth century), segregationist Democrat Lester Maddox was elected Governor of Georgia by the Georgia General Assembly. The voting also brought future President Jimmy Carter to statewide prominence for the first time.
Former Governor Ernest Vandiver was considered the favorite to return to his former job (although governors could not then succeed themselves, they could run again after leaving office), but he dropped out of the race because of health problems. That opened the door for former Governor Ellis Arnall, former Lieutenant Governor Garland T. Byrd, state Senator Jimmy Carter, and two segregationist businessmen, Lester Maddox and James H. Gray, Sr., to run for the Democratic nomination.
Gray, a Massachusetts native, publisher of the Albany Herald and founder of what is now Gray Television, was a former Georgia Democratic state chairman who defended segregation in his northern accent before the 1960 Democratic National Convention in Los Angeles. In the primary race, Maddox had often called upon Gray to leave the race, having said that his opponent was "going down like the Titanic". Gray remained in the race and finished fourth in the primary. He declared neutrality in the Maddox-Arnall runoff election, not openly supporting either candidate. However, one of Gray's associates, Roy V. Harris of Augusta, a member of the Georgia State Board of Regents, supported Maddox over Arnall. Gray supporters attempted to entice Maddox to leave the race with a $100,000 payment. Gray denied involvement in the scheme but would not, on Maddox's request, take a lie detector test.