The geography of Mars, also known as areography, entails the delineation and characterization of regions on Mars. Martian geography is mainly focused on what is called physical geography on Earth; that is the distribution of physical features across Mars and their cartographic representations.
The first observations of Mars were from ground-based telescopes. The history of these observations are marked by the oppositions of Mars, when the planet is closest to Earth and hence is most easily visible, which occur every couple of years. Even more notable are the perihelic oppositions of Mars which occur approximately every 16 years, and are distinguished because Mars is close to perihelion making it even closer to Earth.
In September 1877, (a perihelic opposition of Mars occurred on September 5), Italian astronomer Giovanni Schiaparelli published the first detailed map of Mars. These maps notably contained features he called canali ("channels"), that were later shown to be an optical illusion. These canali were supposedly long straight lines on the surface of Mars to which he gave names of famous rivers on Earth. His term was popularly mistranslated as canals, and so started the Martian canal controversy.
Following these observations, it was a long held belief that Mars contained vast seas and vegetation. It was not until spacecraft visited the planet during NASA's Mariner missions in the 1960s that these myths were dispelled. Some maps of Mars were made using the data from these missions, but it wasn't until the Mars Global Surveyor mission, launched in 1996 and ending in late 2006, that complete, extremely detailed maps were obtained. These maps are now available online at http://www.google.com/mars/