"Get to know Geo"
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Industry | Automobile |
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Fate | Merged into Chevrolet |
Founded | 1989 |
Defunct | 1997 |
Headquarters | Detroit, Michigan, U.S. |
Products | Compact cars |
Parent | General Motors (Chevrolet Motor Division) |
Geo was a marque of small cars made by General Motors as a subdivision of its Chevrolet division from 1989 to 1997. Its original slogan was "Get to know Geo." Formed by GM to compete with the growing small import market of the mid 1980s, the line continued through the 1997 model year, after which the remaining models were marketed under the Chevrolet name. In the 1990s consumer interest in the economy compact market faded, and the last vehicle of the former Geo line, the Tracker, was discontinued in 2004. In Canada, another import marque, Asüna, was introduced in 1992 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.
Geo models were manufactured by GM in joint ventures with three Japanese automakers. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. The exceptions, the Spectrum and Storm, were entirely manufactured by Isuzu in Japan. Geo Metro convertibles and early Geo Trackers were built by Suzuki in Japan.
Geo's logo was based on the Chevrolet logo and the newest look had a small Chevrolet Bowtie logo placed within the "O" in Geo.
The Geo Metro is a small economy car that was based on the Suzuki Swift (Cultus). It was produced from 1989 to 2001 model years. The first generation was offered in three and five-door hatchback models as well as a 4-door notchback sedan that was only sold in Canada. In 1990, a convertible was available but was phased out after 1993. Metros came in three trim levels: XFi, Base or LSi. The XFi's engine has less horsepower than the base and LSi and achieved startling gas mileage 53 MPG (city) 58 MPG (highway). All of the Metros at this time had three cylinder engines with a 5-speed manual or 3-speed automatic transmission. The convertible is also the only first-generation Metro to offer an airbag. In 1995 the Metro was redesigned with a more modern appearance and offered a 70 hp (52 kW; 71 PS) four-cylinder engine, standard dual airbags and optional anti-lock brakes. A four-door sedan replaced the five-door hatchback. The XFi did not return for 1995 and only the base and LSi models were offered. The three-cylinder engine remained in the base hatchback. In 1998 the Metro, now branded as a Chevrolet, was revamped one last time. It was given minor re-styling, improved headlamps, and improved four cylinder engine, now producing 79 hp (59 kW; 80 PS). The 2000 model year was the last for the Metro hatchback and the three cylinder engine. All 2001 models were four-door sedans that were sold to fleets only.