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GMC (General Motors division)

GMC Division of General Motors LLC
Division
Industry Automotive
Predecessors Rapid Motor Vehicle Company
Reliance Motor Car Company
Founded July 22, 1911; 105 years ago (1911-07-22)
Founder William C. Durant
Headquarters Detroit, Michigan, U.S.
Area served
  • Worldwide
Products Automobiles
Commercial vehicles
Trucks
Services
  • Vehicle financing
  • Vehicle insurance
Parent General Motors
Website gmc.com

GMC (General Motors Truck Company), formally the GMC Division of General Motors LLC, is a division of the American automobile manufacturer General Motors (GM) that primarily focuses on trucks and utility vehicles. GMC sells pickup and commercial trucks, buses, vans, military vehicles, and sport utility vehicles marketed worldwide by General Motors.

General Motors was founded by William C. Durant on September 16, 1908, as a holding company for Buick. In 1909, GM purchased the Rapid Motor Vehicle Company of Pontiac, Michigan, forming the basis of the General Motors Truck Company, from which the "GMC Truck" brand name was derived. (Rapid was established on December 22, 1901, by Max Grabowsky. The company developed some of the earliest commercial trucks ever designed, and utilized one-cylinder engines.) The Reliance Motor Car Company (another independent manufacturer) was also purchased that same year by GM. Rapid and Reliance were merged in 1911, and in 1912 the marque "GMC Truck" first appeared on vehicles exhibited at the New York International Auto Show. Some 22,000 trucks were produced that year, though GMC's contribution to that total was a mere 372 units. GMC had some currency within GM referring to the corporate parent in general. Later "GMC" would become distinct as a division brand within the corporation, branding trucks and coaches; in contrast, the abbreviation for the overall corporation eventually ended up as "GM".

GMC maintained three manufacturing locations in Pontiac, Michigan, Oakland, California, and Saint Louis, Missouri.


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