General Motors do Brasil
 |
|
| Wholly owned subsidiary | |
| Industry | Automotive |
| Founded | 1925 |
| Headquarters | São Caetano do Sul, Brazil |
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Key people
|
Denise Johnson, (CEO) |
| Products |
Cars Engines |
| Revenue |
 US$7.31 billion (2012) |
| Parent | General Motors |
| Website | www.chevrolet.com.br |
General Motors do Brasil is the largest subsidiary of the General Motors in South America and the second largest operation outside the United States. In 2005 it completed 80 years of operation in Brazil. The company was founded in 1925 and operated in rented houses, located in the historic district of Ipiranga in São Paulo.
In the early days the company only assembled cars using parts imported from the United States. After five years, GMB officially opened in 1930 with its first factory in São Caetano do Sul – São Paulo. In 1958 a second factory was opened Sao Jose dos Campos – São Paulo, officially inaugurated a year later by the President Juscelino Kubitschek.
Decided to expand its product line, GMB launched in 1968 the first car of its Chevrolet brand in the country, the Opala, which closed its life cycle after 24 years, with more than 1 million units sold.
Since then, it has stopped more than make successes of sales. In 1973 launched the Chevette, which has accumulated sales exceeding 1.2 million units, to be replaced by the Corsa in 1994, the first vehicle popular with electronic fuel injection.
In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories, where the line is produced and Celta, which receives visits from experts in manufacturing of vehicles from around the world who want to know the system's assembly model, which is done in partnership with suppliers of systems, installed within the industrial complex.
The Celta was also the pioneer in the Brazilian market in the area of electronic commerce, becoming the best-selling model in the world via the Internet. Currently, the GMB sells the entire line Sonic, Spin and Montana to truck in this way.
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Wikipedia