GenCorp
 |
|
| Public | |
| Traded as | : AJRD S&P 600 Component |
| Industry | Aerospace, defense, and real estate |
| Predecessor | General Tire and Rubber Company |
| Founded | Akron, Ohio, United States (1915) |
| Founder | William F. O'Neil |
| Headquarters | Rancho Cordova, California, United States of America |
|
Area served
|
Nationwide |
|
Key people
|
Eileen Drake (President and CEO) |
| Brands | Aerojet Rocketdyne, Easton Real Estate |
| Revenue |
 $419.5 million (Q3 2014) |
 $3.6 million (Q3 2014) |
|
|
-$9.5 million (Q3 2014) |
|
| Total assets |
$1.749 billion (Q3 2014) |
| Total equity |
-$48.7 million (Q3 2014) |
| Website | www |
Aerojet Rocketdyne Holdings, Inc., formerly GenCorp, Inc., is an American technology-based manufacturer based in Rancho Cordova, California. Established in 1915, it was formerly known as the General Tire and Rubber Company, becoming GenCorp in 1984, and adopting its current name in April 2015.
Several decades after it began manufacturing rubber products, General Tire diversified into broadcasting and aeronautics.
In the 1940s, the Aerojet company began experimenting with various rocket designs. For a solid-fuel rocket, they needed binders, and turned to General Rubber for assistance. General became a partner in the company.
Radio broadcasting began with the purchase of several radio networks starting in 1943. In 1952, its purchase of WOR-TV expanded the broadcast business into television. In 1953, General bought the RKO Radio Pictures movie studio. All of its media and entertainment holdings were organized into the RKO General division.
Due to the studio and rocket businesses, General came to own a great deal of property in California. Its internal facilities management unit began commercializing its operations, landing General in the real estate business. This started when Aerojet-General Corporation acquired approximately 12,600 acres (51 km2) of land in Eastern Sacramento County. Aerojet converted these former gold fields into one of the premier rocket manufacturing and testing facilities in the Western world. However, most of this land was used to provide safe buffer zones for Aerojet's testing and manufacturing operations. Later, as the need for these facilities and safety zones decreased, the property became available for other uses. Located 15 miles (24 km) northeast of Sacramento along Highway 50, the properties were valuable, being in a key growth corridor in the region. Approximately 6,000 acres (24 km2) of the Aerojet lands are now being planned as a community called Easton. Easton Development Company LLC was formed to assist in the process.
In 1984, General created a parent holding company, GenCorp, for its various businesses. The main subsidiaries were:
Through its RKO General subsidiary, the company also held stakes in:
Faced with a hostile takeover attempt, among other difficulties, GenCorp shed some of its long-held units in the late 1980s.
RKO General ran into difficulties with the Federal Communications Commission (FCC) during license renewal proceedings in the late 1980s. The FCC was reluctant to renew the broadcast licenses, due to widespread lying to advertisers and regulators. As a result of the protracted proceedings, GenCorp sold RKO General's broadcast properties beginning in 1987.
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Wikipedia