Gel bracelets, or jelly bracelets are an inexpensive type of wristband often made from Silicone. They come in a variety of colors, and several can be worn on each arm. They have been popular in waves throughout the Western world and elsewhere since the 1980s. One style of these wristbands, known as "awareness bracelets", carry debossed messages demonstrating the wearer's support of a cause or charitable organization.
The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer. A larger, 1" wide variety became more popular in 2007, with bands selling the inexpensive items to young concert fans. Both the wider and thinner bands are cheap to customize and as a result have become a popular fundraising tool in America and beyond.
The price of these wristbands varies depending on the particular campaign, but are often $1 or £1 and usually the majority of the money goes towards the charity involved. They are seen by young people as trendier than traditional charity pins which may explain their increase in popularity.
During a resurgence in popularity in 2003, gel bracelets became the subject of a widespread urban legend linking them to a supposed sex game explaining their popularity among young teenagers: they were subsequently dubbed "sex bracelets". According to rumors, people who wore the jewelry implied they were willing to engage in various acts with whoever pulled them from their wrists; the acts ranged from hugging and kissing to sexual intercourse, and were determined by the bracelet's color.
In October 2003, the rumors were prominent enough in Alachua Elementary School in Gainesville, Florida that the principal banned the bracelets to avert disruption and inappropriate comments about them. They were subsequently banned in other schools around Florida and elsewhere. The effectors of these early bans did not insinuate that the rumors were true; however, some later media reports suggested that they may have been, generating something of a moral panic. The supposed meanings of the colours of the bands were reported in the British press in 2005.