Gaydar Radio
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| Broadcast area | United Kingdom |
|---|---|
| Frequency | DAB: 11B DRg London 11B NOW Sussex Coast |
| Format | House, dance and pop music; gay-oriented news and entertainment |
| Owner | QSoft Consulting |
| Website | www.gaydarradio.com |
GaydarRadio was a British digital radio station for gay men, lesbians and gay friendly people, available on DAB multiplexes in London and Brighton and also online. It broadcast 24 hours a day, with live programming from 5am to midnight during the week, 7am to midnight at weekends.
GaydarRadio, which was based in Twickenham in the London Borough of Richmond upon Thames, ceased broadcasting on Monday 7 January 2013 when the station was acquired by Gaydio.
The station played a mix of dance and mainstream pop music, interspersed with chat and news. In contrast to much of the UK radio industry, the editorial focus is on personality rather than a strictly formatted music mix. This more relaxed style allows the presenters to talk with their listeners about gay life.
The music became more club-orientated during the late evenings and also at the weekend when Club Nation presents the best feel good music non stop. This music policy also got the station a huge following from the straight community.
The station encouraged interaction between presenters and listeners via text, email and online. It has a reach of 488,470 (Ipsos MORI/Rajar 18 May – 26 July 2010) listeners a week in the UK, plus another 2.2 million listening online around the world.
GaydarRadio was based in Twickenham in South West London, in a building called Queen's House, a name that provided a frequent source of amusement for the presenters.
In October 2007 the station relaunched its website as part of GaydarNation and the following month launched GaydarRadio Jukebox offering music downloads of its most popular tracks and exclusive mixes. GaydarRadio Jukebox ceased to exist in 2009, and has since been re-branded as part of 'CD Pool Sixpack' by its parent company.
In the autumn of 2011, GaydarRadio completely re-branded its online offering, removing the GaydarNation brand and merging the lifestyle portal with the main radio website. The refocussed GaydarRadio online brand now focusses almost entirely on gay news and music related showbiz news.
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