Gay Shame is a movement from within the queer communities described as a radical alternative to gay mainstreaming and directly posits an alternative view of gay pride events and activities which have become increasingly commercialized with corporate sponsors and "safer" agendas to avoid offending supporters and sponsors. The Gay Shame movement has grown to embrace radical expression, counter-cultural ideologies, and avant-garde arts and artists.
Gay Shame was created as a protest of (and named in opposition to) the overcommercialization of the gay pride events. Members attack "queer assimilation" in what they perceive as oppressive societal structures. As such, its members disagree with the legalization of same-sex marriage, stating that:
What we are calling for is an abolishment of State sanctioned coupling in either the hetero or homo incarnation. We are against any institution that perpetuates the further exploitation of some people for the benefit of others. Why do the fundamental necessities marriage may provide for some (like healthcare) have to be wedded to the State sanctioned ritual of terror known as marriage? […] Gay marriage and voting are symbolic gestures that reinforce structures while claiming to reconfigure them.
Gay Shame began in 1998 as an annual event in Brooklyn, New York. Held for a number of years at DUMBA, an artists' run collective center, bands such as Three Dollar Bill and Kiki and Herb and speakers such as Eileen Myles, Mattilda Bernstein Sycamore and Penny Arcade appeared at the first event, and the evening was documented by Scott Berry and released as the film Gay Shame 98. Swallow Your Pride was a zine published by the people involved in planning Gay Shame in New York. Three issues were released. The movement later spread to San Francisco, Toronto, and Sweden.