Gallup Poll
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| Private | |
| Founded | 1935 |
| Founder | George Gallup |
| Headquarters |
World Headquarters: Washington, D.C. Operational Headquarters: Omaha, Nebraska, United States |
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Number of locations
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30 offices |
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Key people
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Jim Clifton (Chairman & CEO) |
| Owner | Employee-owned |
| Website | gallup |
Gallup, Inc. is an American research-based, global performance-management consulting company. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. It provides research and strategic consulting to large organizations in many countries, focusing on "analytics and advice to help leaders and organizations solve their most pressing problems."
Some of Gallup's stated key practice areas are employee engagement, customer engagement, talent management, and well-being. Gallup has 30 offices in more than 20 countries, employing about 2,000 people in four divisions: Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press.
George Gallup founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey, in 1935. He wished to objectively determine the opinions held by the people. To ensure his independence and objectivity, Gallup resolved that he would undertake no polling that was paid for or sponsored in any way by special interest groups such as the Republican and Democratic parties.
In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency; this event popularized the company and made them a leader in American polling. In 1938, Gallup and Gallup Vice President David Ogilvy began conducting market research for advertising companies and the film industry. In 1958, the modern Gallup Organization was formed when George Gallup grouped all of his polling operations into one organization.
In 1985, the organization started compiling video games sales charts in the United Kingdom.
After Gallup's death in 1984, his family sold the firm to Selection Research, Incorporated (SRI), a research firm headquartered in Omaha, Nebraska, in 1988. SRI, founded in 1969 by the psychologist Don Clifton, pioneered the use of talent-based structured psychological interviews. SRI wanted the Gallup name to use on its polls, which gave them more credibility and higher response rates. Today the poll is used to gain visibility.
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