GMMSF Box-Office Entertainment Awards
| GMMSF Box-Office Entertainment Awards | |
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 2016 GMMSF Box-Office Entertainment Awards
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45th GMMSF Box-Office Entertainment Awards
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| Awarded for | Excellence in commercial success |
| Country | Philippines |
| Presented by | Memorial Scholarship Foundation |
| First awarded | 1971 |
The Guillermo Mendoza Memorial Scholarship Foundation Box-Office Entertainment Awards, better known as the GMMSF Box-Office Entertainment Awards or simply Box-Office Entertainment Awards, is an annual award ceremony held in Metro Manila. The award-giving body honors stars and performers simply for their popularity and commercial success in the Philippine entertainment industry, regardless of their excellence in their particular fields.
During the first months of each year, mostly during March or April, the Memorial Scholarship Foundation board of jurors will deliberate for the year's winners, which will be chosen from the Top 10 Philippine films of the past year, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances. The list will then be released prior to the awards night, which is held during April or May.
Ferdie Syquia Villar, the person who launched the "Miss Republic of the Philippines" contest, came up with the "Box-Office King and Queen Awards" in 1960s, and formally launched his idea in 1970. By the late '70s, after then President Ferdinand Marcos declared Martial Law in 1972, he turned the responsibility over to Corazon Samaniego before leaving for abroad.
Corazon Samaniego, a former businesswoman in Bulacan, continued the presentation and officially inaugurated the "Guillermo Mendoza Memorial Scholarship Foundation Inc." in 1971. The organization is named after a former Bulacan town mayor and philanthropist and her late father, Guillermo Mendoza. It became an annual event, recognizing the most popular people and their works in the Philippine entertainment industry. At the end of the day, the proceeds from the television rights and gate receipts are used to send underprivileged Bulacan students to school.
Vice Ganda has the most phenomenal box office star titles with five, he is also the first person to receive this award in 2012.
Sharon Cuneta has the most box office queen titles in history with nine.
Vic Sotto and John Lloyd Cruz have the most box office king titles in history with five.
Regine Velasquez has the most popular singer of the year in guillermo. She bagged the awards for 17 consecutive years. She also has two box office queen title for her blockbuster movies.
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