GMC Denali

The GMC Denali nameplate is used by GMC on its top-of-the-line trucks. The name applies to the top version of all SUVs as well as pick-up trucks in the GMC line-up. Vehicles with the Denali trim option carry MSRPs (Manufacturer's Suggested Retail Price) up to 47% higher than those of the regular models. Prices range from $40,240 for GMC Terrain to (as of 2016) $81,270 for a top-of-the-line Yukon XL Denali. The Denali nameplate is often used as an insignia or status symbol, and in particular is popular as a less costly alternative to the Cadillac Escalade. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars. In 2013 it sold more than 75,558 units of the Denali brand, which accounted for 20% of GMC's sales, making it one of GM's most successful sub-brands, all done without any advertising or promotion whatsoever. As of September 2015, GMC began promoting the Denali brand on television and as the sponsor of the ESPN Monday Night Football telecast.

The Denali nameplate started as the top-of-the-line version of the GMC Yukon for the 1999 model year. It was also GM's first attempt to go after sales from the new-for-1998 Lincoln Navigator. At the time of its introduction General Motors decided to give Cadillac its own luxury SUV so the Denali's exterior was shared with the 1999 Cadillac Escalade, with only the front fascia and lower side body panels differing from the standard Yukon. Even though the Yukon was redesigned alongside the Chevrolet Suburban and Chevrolet Tahoe in 2000, the Denali, Escalade, and Tahoe Limited/Z71 retained their 1990s base design.

The "Denali" moniker is derived from the name for the traditional, native name of the tallest mountain in North America, and is also the name of the national park that surrounds the mountain, as well as a state park.

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