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GE Building

30 Rockefeller Plaza
(Comcast Building)
GE Building Oct 2005.jpg
As the GE Building, October 2005
Former names RCA Building (1933–1988)
GE Building (1988–2015)
Alternative names 30 Rock
General information
Status Complete
Type Offices and television studios (NBC)
Location 30 Rockefeller Plaza
New York, NY 10112
Coordinates 40°45′32″N 73°58′44″W / 40.759°N 73.979°W / 40.759; -73.979Coordinates: 40°45′32″N 73°58′44″W / 40.759°N 73.979°W / 40.759; -73.979
Completed 1933
Owner NBCUniversal (floors 1–30 and 50–59)
Tishman Speyer (floors 31–49)
Height
Roof 850 ft (260 m)
Technical details
Floor count 70
Floor area 2,099,985 sq ft (195,095.0 m2)
Lifts/elevators 60
Design and construction
Architect Raymond Hood
Developer Rockefeller Family
Structural engineer Edwards & Hjorth; H.G. Balcom & Associates
30 Rockefeller Center
(GE Building /
Comcast Building)
Area 22 acres (8.8 ha)
Architect Raymond Hood
Architectural style Modern, Art Deco
Part of Rockefeller Center (#87002591)
Significant dates
Added to NRHP December 23, 1987
Designated CP December 23, 1987
References

30 Rockefeller Plaza is an American Art Deco skyscraper that forms the centerpiece of Rockefeller Center in Midtown Manhattan, New York City. Formerly called the RCA Building from 1933 to 1988, and later the GE Building from 1988 to 2015, It was renamed the Comcast Building on July 1, 2015, following the transfer of ownership to new corporate owner Comcast. Its name is often shortened to 30 Rock. The building is most famous for housing the NBC television network headquarters. At 850 feet (260 m) high, the 70-story building is the 14th tallest in New York City and the 39th tallest in the United States. It stands 400 feet (122 m) shorter than the Empire State Building.

The building underwent a US$170 million floor-by-floor interior renovation in 2014. The renovation included new Comcast signage atop the building; new ground-level signage that reads Comcast Building; and, for the first time, the display of the iconic NBC Peacock logo on the building's exterior.

The building was completed in 1933 as part of the Rockefeller Center complex. The noted Art Deco architect Raymond Hood led a team of Rockefeller architects. It was named the RCA Building for its main tenant, the Radio Corporation of America, formed in 1919 by General Electric. It was the first building constructed with the elevators grouped in the central core. During construction, a photographer took the famous photograph Lunch atop a Skyscraper on the 69th floor. The National Broadcasting Company, had the red and blue networks housed in the new building, which was also nicknamed "Radio City". NBC was the first national radio network in the country and was started by R.C.A. in 1926.


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