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Fyffes

Fyffes plc
Public
Traded as FQ3, : 
Industry Produce
Founded 1888
Headquarters Dublin, Ireland
Key people
D. V. McCann
Chairman
Products Fruit: bananas, melons, pineapples
Revenue € 1,090.9 million (2014)
€ 38.8 million (2014)
€ 34.1 million (2014)
Website www.fyffes.com

Fyffes plc (/ffs/ fyfs), an Irish fruit and fresh produce company headquartered in Dublin, Ireland, is a fruit brand. It is most closely associated with the banana, although the brand is applied to a wide range of fruits, including the Fyffes Gold Pineapples and Fyffes melons. Fyffes is primarily involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples and melons. Fyffes currently markets fruit in Europe and the United States, primarily under the Fyffes and Turbana brands.

In the 1880s, Thomas Fyffe, a London food wholesaler, went into partnership with a fruit dealer named Hudson who had connections in the Canary Islands. In 1888 they shipped their first cargo of bananas to England. Within five years the business had become so successful that they purchased land in the Canaries to be cultivated as banana plantations. Meanwhile, Elder Dempster & Company (a large shipping firm which traded in the Canaries) had observed the success of Fyffe & Hudson and followed suit. In 1898, Elder Dempster's fruit importing business was extended to Jamaica.

To protect the island's economy, the British government agreed to pay a subsidy of £40,000 a year to Elder Dempster to run a regular steamer service to Jamaica and bring large quantities of bananas to the British market. In May 1901 the firms merged and Elders & Fyffes Ltd was established in London. The following year 45% of the capital was purchased by the United Fruit Company of America. Thereafter, the business went from strength to strength using specially constructed ships that ensured the fruit arrived in good condition after the long Atlantic crossing.


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