Fujiya Co.

Fujiya Co., Ltd.
株式会社不二家

Store in Ginza, Tokyo
Type	Public K.K.
Traded as	:
Founded	1910
Founder	Rinemon Fujii
Headquarters	Tokyo, Japan
Area served	Japan Southeast Asia Australia
Owner	Mitsubishi
Website	www.fujiya-peko.co.jp

Fujiya Food Service Co., Ltd. (株式会社不二家^?) (: ) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.