Frozen Peas

Frozen Peas is the colloquial term for a blooper audio clip in which American filmmaker Orson Welles performs narration for a series of British television advertisements for Findus. The clip is known informally as In July, or Yes, Always, based on several of Welles's complaints during the recording.

The British Film Institute (BFI) database lists the titles "Findus: Lincolnshire (Peas)", "Findus: Sweden" and "Findus: Far West", all dated 1970, and attributed to the J. Walter Thompson advertising agency.

Jonathan Lynn, who acted in Welles's film of The Merchant of Venice made between 1969 and 1970, recalled being told about the recording session by Welles:

It is therefore possible that Welles recorded the session in Vienna, during the making of the Vienna segment of his unfinished Orson's Bag TV special.

The BFI database also lists four more 1970 Findus advertisements with place names: "France", "Highlands", "Normandy and "Shetland". These may be part of the same series, and possibly also voiced by Welles.

It is not known whether a complete recording of the session exists (since, for example, the "multiple takes" Welles alludes to are not contained on the circulated recording, and the recording transitions between different commercials). It is also not known whether film copies of the final advertisements exist in the BFI National Archive.

The recording begins with Welles reading the introduction to a script for a commercial for frozen peas.

"We know a remote farm in Lincolnshire, where Mrs. Buckley lives; every July, peas grow there..."

Welles breaks from the script, expressing his dissatisfaction about the timing of the piece, as well as remarking that "it's so nice that you see a snow-covered field and say, "Every July, peas grow there"...we're talking about 'em growing and she's picked 'em."

A director requests that he emphasize the word 'in' in the phrase "in July;" Welles claims this is impossible to do in a sensible fashion, claiming that the director isn't thinking.

Why? That doesn't make any sense. Sorry. There's no known way of saying an English sentence in which you begin a sentence with 'in' and emphasize it. Get me a jury and show me how you can say "in July", and I'll go down on you. That's just idiotic, if you'll forgive me my saying so. That's just stupid, "in July"; I'd love to know how you emphasize 'in' in "In July"...impossible! Meaningless!

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