Findus
 |
|
| Product type | Frozen food |
|---|---|
| Owner |
Nomad Foods (Nordic countries, France, Spain and Belgium) Lion Capital LLP (United Kingdom) |
| Country | Sweden |
| Introduced | 1945 |
| Markets | Europe |
| Website | www |
Findus is a frozen food brand which was first sold in Sweden in 1945. Findus products include ready meals, peas and Crispy Pancakes, the latter of which were invented in the early 1970s.
The Swiss food company Nestlé owned the Findus brand from 1962 to 2000; it sold the rights to the brand in most of Europe in 2000 whilst retaining ownership in Switzerland. Through a number of acquisitions, the brand in Scandinavia, France, Spain and the United Kingdom came to be owned by the Findus Group, owned by Lion Capital LLP, Highbridge Capital Management and JPMorgan Chase. In Italy, it was owned by Iglo Group, which marketed a similar range under the Iglo and Birds Eye brand.
In June 2015, Iglo Group was purchased by Nomad Foods. Nomad followed this in November 2015 with the purchase of Findus' European business, with the exception of Findus UK and Young's, which remain under the ownership of Lion Capital and its partners. Young's confirmed in February 2016 that it intended to rebrand Findus in the UK.
The origins of the Findus brand date back to the founding of Skånska Frukt- vin- & Likörfabriken (Fruit, Wine and Liqueur Industries) in Bjuv, Sweden in 1905. In 1941 Skånska Fruktin & Likörfabriken was acquired by the confectionery manufacturer Freja Marabou and was subsequently renamed Findus Canning Factory. In 1945 the first Findus-branded deep frozen food products went on sale in Sweden, produced in a small factory in Skåne. Findus products were exported to an increasing number of European countries in the late 1950s, including the United Kingdom in 1958. In 1962, Findus Co. was acquired by the Swiss food company Nestlé.
In 1963 Nestlé and the Anglo-Dutch consumer goods company Unilever formed a frozen foods joint venture in Italy, which sold products under the Findus name. Unilever acquired Nestle's stake in the joint venture in 1985, giving it full ownership of the Findus brand in Italy.
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Wikipedia