From the Heart (TV campaign)
| From the Heart | |
|---|---|
 |
|
| Genre | Charity |
| Created by | ITV |
| Developed by | ITV plc |
| Presented by | Dermot O'Leary |
| Country of origin | United Kingdom |
| No. of episodes | 1 |
| Production | |
| Location(s) | The London Studios |
| Production company(s) | ITV Studios |
| Release | |
| Original network | ITV, STV, UTV |
| Original release | 13 February 2013 |
| Chronology | |
| Related shows | Text Santa |
| External links | |
| Website | |
From the Heart is a campaign initiative set up in 2013 by ITV to raise awareness for organ donations. The campaign took place between 11—15 February 2013. ITV shows including Daybreak, This Morning and ITV News. On 24 July 2014 ITV confirmed that the telethon had been axed and would not be produced again.
On Wednesday 13 February, an evening of awareness took place on ITV. From 8pm, an hour-long episode of Tonight, presented by Jonathan Maitland aired, highlighting the need for organ donations.
At 9pm, an hour-long entertainment special entitled From the Heart, presented by Dermot O'Leary aired, starring the likes of Rowan Atkinson, Hugh Laurie, Pixie Lott, Alexandra Burke and McFly.
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