Friz Quadrata
 |
|
| Category | Serif |
|---|---|
| Classification | Incised |
| Designer(s) |
Ernst Friz Victor Caruso |
| Foundry | ITC/Linotype |
| Date released | 1965 |
Friz Quadrata is a glyphic serif typeface designed by Ernst Friz and Victor Caruso for Visual Graphics Corporation in 1965. VGC worked with the International Typeface Corporation to create an additional, bold weight. It is currently available from the ITC and Linotype foundries. Because of its level of detail and graphic weight, it is often used as a display font, for short texts and headlines.
Friz Quadrata is highly recognizable, and its strong, classic look has been used by a range of institutions and entities; the regular version is used for all official logos of the Chilean government. It is the typeface for the Quebec wordmark and on the identifying signage of 1 Police Plaza, the headquarters of the New York City Police Department. The Computer Entertainment Rating Organization uses the bold font for its logo. The New Mexico Democratic Party uses the font for its logo, as did the now-defunct Progressive Conservative Party of Canada from 1996 until the party's dissolution in 2003.
Educational institutions and athletics: The logos of the University of Arizona, the University of Wisconsin - Madison, the SUNY Polytechnic Institute,Bond University, Loyola University New Orleans, and Polish private university are in Friz Quadrata — along with Austin Community College in Austin, TX; the University of North Dakota in Grand Forks, ND; and King's College in Charlotte, NC. The University of Cincinnati uses Friz Quadrata for its sports teams, as (until 2015) did the Phoenix/Arizona Coyotes of the NHL on the names on its uniforms. The italic version is used by the University of Cincinnati Bearcats on athletic uniforms and logos.
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