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Free Fall Associates


Free Fall Associates was a computer game developer of the 1980s and early 1990s. It was founded in 1981 by Jon Freeman, his wife, game programmer Anne Westfall, and game designer Paul Reiche III. To start the new company, Freeman and Westfall left the computer game developer and publisher Epyx, the company Freeman had co-founded in 1978.

Freeman, along with friend Jim Connelley, started Epyx as Automated Simulations as a vehicle to publish a game they had created together called Starfleet Orion for the Commodore PET home computer. They eventually published dozens of titles for numerous platforms, some very successful.

By 1981, however, Freeman had become frustrated with what he called "office politics" and decided to leave the company. His wife, Westfall, joined him, though she cites a desire to learn assembly language programming on the Atari 800 as a motivation. Reiche joined the duo as the company's third member.

Free Falls' first game was 1982's Tax Dodge, a Pac-Man clone for the Atari home computer systems. While clever, Tax Dodge did not do well due to a lack of marketing.

Soon Freeman made a contact that would prove pivotal for both Free Fall and the fledgling computer game publisher, Electronic Arts (EA). The same day he incorporated his company, Trip Hawkins contacted Freeman. Freeman was attracted by EA's generous attitude and the welcome windfall of development cash. Soon, Free Fall signed EA's first two development contracts.

For their first title, inspired by sword-and-sorcery themes and the holographic chess-like game featured in Star Wars, they set to work on Archon. Originally developed as a two-player only game, EA requested a one-player mode as well. Though it only had a passing resemblance to chess, Archon featured innovative gameplay and theme. Freeman and Reiche developed the game design and Westfall focused on the programming. Freeman and Reiche also developed the artwork for this first version for the Atari home systems.


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