Trip Hawkins
| Trip Hawkins | |
|---|---|
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Hawkins in 2013
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| Born |
William Murray Hawkins III December 28, 1953 Pasadena, California, U.S. |
| Alma mater |
Harvard Stanford University (M.B.A.) |
| Occupation | Entrepreneur |
| Employer | University of California, Santa Barbara |
| Known for | Founding Electronic Arts Founding 3DO |
| Board member of | Electronic Arts |
| Children | 4 |
| Awards | AIAS Hall of Fame Award (2005) |
William Murray "Trip" Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.
Hawkins designed his own undergraduate major at Harvard University in Strategy and Applied Game Theory.
Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts (EA), a video game publisher. Electronic Arts was successful for many years under Hawkins' leadership. He has been crediting with spearheading the games industry's evolution from simple one-person creations to complex team projects during this time.
Though he remained chair of the board, Hawkins transitioned from EA in 1991 to form 3DO, a video game console company. He resigned from the board of EA in July, 1994. Meanwhile, 3DO was formed in partnership with several other companies including EA. Upon its release in 1993, the 3DO was the most powerful video game console at the time. It was also expensive at launch, initially costing US$599, compared to other major systems retailing for under $200. Sales were poor due to its exorbitant price and weak games that relied excessively on full motion video sequences (which were state-of-the-art for the time) at the expense of gameplay. Hopes for the system were further damaged in 1994 with the arrival of the Sony PlayStation and Sega Saturn, both of which were more expensive than the 3DO but had more modern hardware and stronger first party support. While acknowledging the 3DO's failure in the marketplace, Next Generation listed Hawkins in their "75 Most Important People in the Games Industry of 1995", calling him "one of the game market's visionaries."
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