Frank and Gordon

Frank and Gordon (Jules et Bertrand in francophone media) are fictional beavers that were the focal point of Bell Canada's brand and marketing strategy from 2005 to 2008.

Originally introduced in late 2005 in Quebec, and February 2006 in the rest of Canada, to promote Bell's sponsorship of the 2010 Olympics, the anthropomorphic CGI beavers were voiced in English Canada by Norm Macdonald (Frank) and Ken Hudson Campbell (Gordon). Their misadventures with Frank getting flustered with the dimwitted Gordon made them two of the best known corporate mascots in Canada. The animated duo were created by Montreal-based Buzz Image for the Cossette advertising agency in Quebec City.

The early commercials showed Frank and Gordon on their journey to becoming Bell mascots; from waiting outside the audition room with other human and animal hopefuls, to the audition itself, and then the meeting with Bell management when they were informed that they had "got the gig" while Gordon eyed up a sandwich on the desk. This third commercial was also the first to be created in two forms, one for English Canada, and a separate version for Francophone Canada. The English version showed them in a dumpy-looking office with a tired-sounding (but unseen) male manager who presented them with maple-leaf tuques (tukes, or woolen hats) to enhance their Canadian patriotism in their upcoming Bell commercials to air during the 2006 Winter Olympics. The French version took place in a plush executive suite, with a sultry-sounding (but unseen) female manager, who did not present them with toques. The next few commercials followed a similar thread, with Frank and Gordon getting accustomed to their new-found fame, and a house full of Bell TV/cell phone/internet -aided items at their disposal while watching the 2006 Winter Olympics. However, in the English versions, they always had their maple-leaf tuques on, and appeared in somewhat rundown conditions with ratty furniture and empty beer cans littered around, while in the French versions, the toques were not seen, and their living room appeared opulent. In one commercial, Frank pauses the TV picture on the Bell digital video recorder in the middle of figure skating that Gordon is watching, and urges Gordon to groom as Gordon coughs up a hairball. In another, Gordon claims to be sick of seeing himself on TV, so Frank suggests he go out of the house and exercise to lose some of his newly gained weight. Gordon replies that the camera "adds 10 pounds".

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