Frank X. Tolbert

Joseph Francis Tolbert (July 27, 1912 – January 9, 1984), better known as Frank X. Tolbert, was a Texas journalist, historian, and chili enthusiast. For the Dallas Morning News, he wrote a local history column called Tolbert's Texas that ran from 1946 until his death in 1984.

Tolbert was born in Amarillo, and was raised in Wichita Falls and Canyon. He attended various colleges, but never received a degree. He worked as a sports writer for the Lubbock Avalanche-Journal, the Wichita Falls Times Record News, and the Fort Worth Star-Telegram. He also wrote articles that were published in Leatherneck Magazine, Collier's, Esquire, and the Saturday Evening Post. He served in the U.S. Marine Corps during World War II, and married Kathleen Hoover in December 1943. In 1946 he joined the Dallas Morning News, and became a regular columnist on Texas topics, including colorful Texas people from all walks of life.

He was also a food connoisseur, wrote a history of chili con carne called A Bowl of Red, and ran Tolbert's chili restaurant in Dallas. In 1967 he founded, with Wick Fowler, the World Chili Championship held annually in Terlingua, Texas, which was later named for them. He appeared in television commercials for Dennison's canned chili during the late 1970s.

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