Frank Cooper III
| Frank Cooper III | |
|---|---|
 |
|
| Born | 1964/1965 (age 52–53) |
| Alma mater |
University of California, Berkeley Harvard Law School |
| Occupation | Chief Marketing Officer |
| Employer |
Blackrock, Inc BuzzFeed PepsiCo AOL Motown Def Jam Recordings |
Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Blackrock, Inc. Prior to BlackRock, Cooper was CMO/Chief Creative Officer of Buzzfeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc.
After receiving a Bachelor of Science degree in business administration from the University of California at Berkeley, Cooper received his juris doctorate from Harvard Law School where he served as Supreme Court Editor of the Harvard Law Review.
From 2001-2003, Cooper served as Vice President of Interactive Marketing at America Online, Inc, where he managed music sales and marketing programs. In 1998 Cooper co-founded the largest Internet company focused on urban lifestyle and minority markets, Urban Box Office Networks, Inc (UBO). Prior to UBO he served as a senior business affairs executive for two iconic brands in urban music: Motown Records and Def Jam Recordings.
As Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Cooper was charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages, including SoBe and Aquafina. In addition to leading the development of the consumer engagement model, Cooper led Global Media, Global Entertainment and Digital Engagement. Working with partners to produce branded content was part of Cooper's strategy to engage consumers on their terms, such as entering conversations on social media and by developing content. In the capacity of Chief Marketing Officer, he has served as the lead negotiator on PepsiCo's renewal of a multibillion-dollar deal with the NFL and led the negotiations and creative development of Pepsi's partnership with the hit television show The X Factor.
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