Fröken Sverige

Miss Sweden

Formation	1950-2003
Type	Beauty pageant
Headquarters
Location	Sweden
Official language	Swedish
Website	Official website

Miss Sweden (in Swedish: Fröken Sverige), is the title of the Swedish beauty pageant, which ran from 1949 to 2003, by the female magazine VeckoRevyn and production company Strix in partnership with MTG. The competition qualified delegates to the global contests Miss Universe and first runners-up to Miss World. As the competition stopped running, it was replaced by separate pageants with various franchises.

The pageant has a long tradition of sending the national delegates to vacation abroad, for photos in swimsuits and evening gowns to viewers, such as Dubai (1996), Canary Islands (1997) and Barbados (2002).

Founded by Bonnier Media Group in 1948 and franchise has been in hand from 1949 until 1999 by the magazine VeckoRevyn, from 2000 to 2004 by the production company Strix. The first pageant was held in 1949 and was won by Kerstin Ringberg. This pageant has introduced models and actresses such as Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Many of the contestants have found notable careers in television and film, locally and in Hollywood with numerous of contracts with Universal Pictures. Some of them remain missing their maiden names.

The event was cancelled after 2004 due to harassment from feminist organizations by the organizers, Strix.

Franchise holder between 1949-2000: VeckoRevyn

Franchise holder between 2001-2004: Strix Productions and Moore! Magazine

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Wikipedia