Formula Boats
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| Private | |
| Industry | Motorboat |
| Founded | Miami, Florida, United States (1962) |
| Founder | Don Aronow |
| Headquarters | Decatur, Indiana, U.S. |
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Area served
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Worldwide |
| Website | FormulaBoats.com |
Formula is a brand of pleasure boats produced in the United States and sold around the world. Formula is owned and operated by Thunderbird Products.
Formula was originally a company founded by Don Aronow in 1962 in Miami, Florida. The first successful model was the original 233 Deep-V hull.
Formula was purchased by the Alliance Machine Company of Alliance, Ohio in 1964, later combined with Thunderbird Products, and then sold to Fuqua Industries as Thunderbird/Formula in 1969. Vic Porter purchased Thunderbird/Formula from Fuqua in 1976. Porter and his children still own and operate the company today. Formula is now the brand of boats sold, and Thunderbird is the company name itself.
Formula is based in Decatur, Indiana and currently manufactures 22 models. These power pleasure boat models include bowriders from 24 to 35 feet, cruisers from 24 to 40 feet, Go-fast boats from 29 to 38 feet, and a 45-foot yacht.
Formula boats are known for their racing heritage; a Formula boat won the American Power Boat Association World Championships in both 2000 and 2003. In 2006, Formula's Unlimited Hydroplane took first place in the ABRA National High Points.
Formula has built several models of boats throughout the years. Their current lineup includes self-described breakdowns as follows: Bowriders, Sun Sports, Super Sports, FX, Performance Cruisers, Yachts, and FAS3Tech.
Formula's Bowriders start at 24 feet LOA with a beam of 8 foot 6 inches to and ranges to a 35-foot LOA crossover bowrider with a 10-foot 9 inch beam. Models include:
The Sun Sport line mimics the same layout as Formula's bowriders of the same model numbers. The differing feature is that instead of a front open bow area, the Sun Sport line features a cabin below deck. This is often more popular with those who like to sleep over night in their boats. The 2013 line includes:
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