FloraHolland
Royal FloraHolland headquarters in Aalsmeer
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| Cooperative | |
| Industry | Floristry |
| Predecessor | Verenigde Bloemenveilingen Aalsmeer (VBA) FloraHolland (FL) |
| Founded | January 1, 2008 |
| Headquarters | Legmeerdijk 313, Aalsmeer, Netherlands |
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Number of locations
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Aalsmeer Naaldwijk Rijnsburg Eelde |
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Area served
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Worldwide |
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Key people
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Jack Goossens (Chairman) Lucas Vos (CEO) Steven van Schilfgaarde (CFO) |
| Revenue |
 €4.6 billion (2015) |
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€12.5 million (2015) |
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| Website | RoyalFloraHolland.com |
Royal FloraHolland, legally Koninklijke Coöperatieve Bloemenveiling Royal FloraHolland U.A., is a Dutch conglomerate of florists. It is of the largest auction companies in the world. Royal FloraHolland is headquartered in Aalsmeer, with locations in Naaldwijk, Rijnsburg and Eelde.
FloraHolland is a non-profit organization which is a result of a merge between FloraHolland and Aalsmeer Flower Auction in 2007.
In response to the increased power of brokering, joining breeders in Aalsmeer forces. In auction Bloemenlust founded late December 1911 the auction of the 'export flowers "will take place in Café Welcome. In addition, the Central Aalsmeer Auction launched on January 5, 1912, in which five days later in the pub Three Columns first flowers appear below the clock. Both auctions see their sales grow annually. The Central Aalsmeer Auction achieved in 1918 the first annual sales of 1 million guilders.
The flower and plant exports booming. The industry desperately needs to expand a new auction complex with ample space. Against this background decide to merge the auctions Bloemenlust and Central Aalsmeer Auction. The merger takes effect on March 6, 1968. The organization continues as: Aalsmeer Flower Auction
In 1972, a new auction complex at Legmeerdijk into use. The complex has a size of nine hectares. Further expansion follows. In 1999 the Aalsmeer Flower Auction and its customers take the first parts of the VBA South in use. This location is on the other side of the provincial road N231. Seven years later the first known plans for VBA Oost be. VBA Oost has a size of 36 hectares. Construction is expected to start in 2009. The main auction building in 2007 an area of approximately 860,000 sqm and is the largest indoor market building in the world.
Other important milestones in 1973, when the VBA introduces that suppliers now also be able to market their products through an agency and 2006 when international membership is introduced. The first auction in the world Aalsmeer Flower Auction sets membership open to international members; companies located in countries outside the EU (companies from EU member states were already a member). In the report a short time is approximately one hundred international members.
On March 2, 1923 was founded the Central Westland Cut Association (C.W.S.). Revenue in the first auction day was fl. 304.59. The C.W.S. rented a building in Poeldijk. In 1923 there were about 75 growers member of the auction. It was auctioned in a single clock.
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Wikipedia