Flint Jr. Generals

La Crosse Freeze
City	La Crosse, Wisconsin
League	NA3HL
Division	Central
Founded	1998
Home arena	Green Island Ice Arena
Colors	Black, Ice Blue, White
Owner(s)	Michelle Bryant
Head coach	Robert Hodnicki
Affiliates	Coulee Region Chill
Franchise history
1998–2014	Flint Jr. Generals
2014–present	La Crosse Freeze

The La Crosse Freeze is a Tier III junior ice hockey team that plays at the Green Island Ice Arena in La Crosse, Wisconsin. The team plays in the North American 3 Hockey League's Central Division.

The franchise was previously known as the Flint Jr. Generals based in Flint, Michigan.

In 1998, Gale and Kelly Cronk, a father and son, purchased the team placing it in the Flint area. The team played at the Iceland Arena in Clayton Township.

Despite on-ice success and their age, the Jr. Generals attendance dwindled, causing long-time owners Kelly and Gale Gronk to pursue selling the team. In 2013, the Cronks declined to sell to a buyer in Ft. Wayne, Indiana as they wanted the team to stay in Michigan and handed over operations to Fairland Management, managing company of the Michigan Warriors and Perani Arena. That season, the Generals were the NA3HL playoffs runner-up and won the East Division. With no Michigan-based interest, the Gronks sold the franchise to the owners of the Coulee Region Chill of the North American Hockey League.

With the league's approval of the sale on May 6, 2014, the Flint Junior Generals became the La Crosse Freeze and relocated to the Green Island Ice Arena in La Crosse, Wisconsin.

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