Fleur East

Fleur East
East performing in 2011
Background information
Also known as	Fleur
Born	(1987-10-29) 29 October 1987 (age 29)
Origin	Walthamstow, London, England
Genres	R&B hip hop soul pop dance
Occupation(s)	Singer rapper songwriter dancer fitness model
Instruments	Vocals
Years active	2005–present
Labels	Syco Strictly Rhythm Columbia
Associated acts	Addictiv Ladies DJ Fresh

Fleur East (born 29 October 1987), also known as Fleur, is an English singer, songwriter, rapper, dancer, and fitness model. She competed on the second series of televised singing competition The X Factor in 2005 as a member of the girl group Addictiv Ladies. In 2012, she then launched a solo career with the record label Strictly Rhythm and released songs with dance musicians including DJ Fresh and Drumsound & Bassline Smith.

East returned to The X Factor as a solo artist in 2014 for its eleventh series, where she placed runner-up. She became the show's first contestant to reach number one on the UK iTunes Store chart during the competition with her performance of "Uptown Funk" (originally by Mark Ronson featuring Bruno Mars). In 2015, she signed to Syco Music and released a full-length album, Love, Sax and Flashbacks.

East was born to a Ghanaian mother and an English father. She was raised in Walthamstow, London. She has a younger sister named Keshia. She attended Holy Family Technology College in Walthamstow and Queen Mary University of London, where she studied journalism and contemporary history. In an interview with the Daily Mirror, East said she was the victim of racism in childhood, with one child asking her, "Are you black or white?"