Fleischer Studio

Fleischer Studios, Inc., was an American corporation which originated as an animation studio located at 1600 Broadway, New York City, New York. It was founded in 1921 as Inkwell Studios (Out of the Inkwell Films, Inc.) by brothers Max Fleischer and Dave Fleischer who ran the pioneering company from its inception until Paramount Pictures, the studio's parent company and the distributor of its films, acquired ownership. In its prime, The Fleischer Studio was a premier producer of animated cartoons for theaters, with Walt Disney Productions's becoming its chief competitor in the 1930s.

Fleischer Studios is notable for Koko the Clown, Betty Boop, Bimbo, Popeye the Sailor, and Superman. Unlike other studios, whose characters were anthropomorphic animals, the Fleischers' most successful characters were humans. The cartoons of the Fleischer Studio were very different from the Disney product, both in concept and in execution. As a result, the Fleischer cartoons were rough rather than refined, commercial rather than consciously artistic. But in their unique way, their artistry was expressed through a culmination of the arts and sciences. The approach was sophisticated, focused on surrealism, dark humor, adult psychological elements, and sexuality. And the environments were grittier and urban, often set in squalid surroundings—a reflection of the Depression as well as German Expressionism.

The loose, improvisatory animation, frequently surreal action generally termed, "The New York Style," (particularly in films such as Snow White and Bimbo's Initiation), grungy atmosphere, and racy pre-Code content of the early Fleischer Studios cartoons have been a major influence on many underground and alternative cartoonists. Kim Deitch, Robert Crumb, Jim Woodring, and Al Columbia are among the creators who have specifically acknowledged their inspiration. And much of Richard Elfman's 1980 cult film Forbidden Zone is a live action pastiche of the early Fleischer Studios style. The Fleischer style was also used in the 1995 animated series The Twisted Tales of Felix the Cat.