Flavored milk

Made with milk, sugar, colorings and artificial or natural flavorings. Flavored milk is often pasteurized using ultra-high-temperature (UHT) treatment, which gives it a longer shelf-life than plain milk. Pre-mixed flavored milk is sold in the refrigerated dairy case alongside other milk products. Flavored sweetened powders or syrups which are added to plain milk are also available.

Flavored milk is milk that has sugar, colorings and (mostly inexpensive artificial) flavorings added to make it more appetizing, especially to children (a prominent example can be found in the artificial strawberry flavor, ethyl methylphenylglycidate) can be sold as a powder to be added to plain milk, or bought pre-mixed alongside other milk products. Flavoring can be included in a straw, and some flavored milk products are designed as dietary supplements by including additional vitamins or minerals.

Bottled spiced (masala) milk is a popular beverage in the Indian subcontinent. Other companies provide flavored beverages in the United Kingdom, which sells packaged beverages to the mobile vendor market. Australia has the highest consumption rate of flavored milk in the world, standing at 9.5 liters per capita in 2004.

Flavored milk is particularly popular in the Australian states of South Australia and Western Australia. A 2013 Sunday Times article reported Western Australia was the "flavoured milk capital of Australia", with a A$220-million industry, average consumption of 19 liters (5.0 U.S. gal) per person, and more than 40 varieties of iced coffee alone available. Similarly, a 2006 Adelaide Advertiser reported South Australia consumed 45,000,000 L (12,000,000 US gal) of flavored milk each year, with 82% of market share held by a single brand, Farmers Union. According to Coca-Cola Amatil, one of the largest bottlers in the Asia-Pacific region, South Australia is the only place where sales of flavored milk outstrip those of cola.

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Wikipedia