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Five Alive

Five Alive
Product type Beverage, fruit juices
Owner The Coca-Cola Company
Country  United States

Five Alive is a line of fruit juice blends created by Minute Maid, a brand of The Coca-Cola Company. The name refers to the five fruit juices each variety contains. Five Alive's slogan is currently "Feel Alive!", and has the tag-line of "Come alive with 5 Alive" in the UK, and "Five Alive is a refreshing citrus beverage for families that contains the juice of five citrus fruits you can enjoy all day long" in the USA. In the 1980s, it was promoted by Wayland Flowers and Madame.

In the U.S. it was once widely available, but now has limited availability (Publix supermarket still has the frozen concentrate in their stores). Five Alive is widely distributed in Canada and in the UK, as a plastic bottled or canned drink, also in 250 ml cartons suitable for vending machines or as a frozen concentrate. Also available in 1.89L cartons or 2.44L plastic jugs), as well as 200mL tetrapak boxes.

Five Alive is not a significant source of saturated fat, trans fat, cholesterol, fibre, vitamin A, calcium, or iron. The Nutrition Facts label on the Canadian 341 mL ready-to-serve can of Five Alive claims the beverage contains 140% of the recommended daily intake of vitamin C. Five Alive contains 110 calories and 27 grams of sugar per 240 mL. U.S. Five Alive labels list 41% fruit juice, with high fructose corn syrup as an ingredient after filtered water. In the United Kingdom, quantitative ingredient labeling is mandatory; U.K. labels show that Five Alive contains 42% fruit juice, as well as 22% sugar and several artificial sweeteners.


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