"First Time" is singer Robin Beck's first significant chart hit, released in 1988. It was originally recorded for a Coca-Cola commercial in 1987, and was released originally in the United States on January 31, 1988, and subsequently released as a single. The single was released in the UK in October 1988 and climbed to No. 1 and spent three weeks there in November and December 1988, spending 14 weeks in total in the UK Singles Chart.

At that time, in 1988, the song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title "Primera Vez", released on her album "En El Alambre". This version became #1 for several weeks in most of Spanish language territories.

In 2003, the song was covered by Unique who achieved a minor success in Switzerland.

In 2006, Sunblock, an electronic music group from Sweden recorded a cover of the song with Robin Beck for their second single and it became their second Top 10 hit, charting at #9 on the UK Singles Chart (see 2006 in British music).

There were two (completely different) professionally filmed music videos for the single. One is almost exclusively performance footage of Beck and her band, shot in a style used by many 'Hair Metal' acts of the late 1980s. The other version is a "concept" video: At the beginning, Robin Beck is seen in her bathroom, applying mascara and checking her hair, then makes a quick phone call. She goes through her apartment and during your tour, you see scenes of her with her boyfriend. She looks out of a window before watching television (more scenes of her with her boyfriend). She flips through a magazine on the mantelpiece (more scenes), then makes another phone call. At the end of the video, the doorbell rings. Robin turns the television off and answers the door, but we don't see who is there.

There is a third video for the song. In this third version, we see Robin and her guitar player in a Room with a Bed, a big Telephone and a big clock. The walls and floor are decorated in a black and white pattern. The audio is the same as in the Apt. Version.

...
Wikipedia