"First Love" | ||||
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Single by After School | ||||
Released | 13 June 2013 | |||
Recorded | 2013 | |||
Genre | Pop, dance | |||
Length | 3:38 | |||
Label | Pledis Entertainment, LOEN Entertainment | |||
Producer(s) | Brave Brothers | |||
After School Korean singles chronology | ||||
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"First Love" (Hangul: 첫사랑; RR: Cheotsarang) is the sixth Korean single released by South Korean girl group, After School. The maxi-single marks the first main single release not to feature a line-up change for the group.
The music video, choreography, and overall concept has drawn keen interest online, especially on social media sites.
Shortly before After School's comeback with "Flashback", Pledis' Managing Director revealed the group would release their sixth maxi single in the Fall of 2012. For unknown reasons, the release was cancelled. Throughout the remainder of 2012, several of the girls hinted at their comeback, confirmed recording and rehearsals had already begun by the end of 2012.
After teasing by the group's members throughout 2013, Pledis finally confirmed the group would be coming back with their sixth maxi single, set to be released on June 13, 2013. The single made the first collaboration between After School and producer Brave Brothers since 2009 with their second single, "Because of You. Following a slew of concept images, the single's title was confirmed as "First Love", with the following days confirming the group will have a special "pole dancing" and "Las Vegas" style comeback performance, for which they trained for around 6 months to perfect.
Promotions for "First Love" will begin on June 13, 2013, after the release of the single, by the group holding a press conference, showcase and their comeback stage on Mnet's M! Countdown. The group will also perform on MBC's Music Core and Show Champion and SBS's Inkigayo on a weekly basis. It was revealed that the group will not be promoting on KBS's Music Bank due to conflicts between the broadcasting company and After School's record label, Pledis Entertainment.