First Bradford
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|
| Public | |
| Founded | 1998, formerly Bradford Traveller (Yorkshire Rider) |
| Headquarters | Bowling Back Lane, Bradford |
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Area served
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Bradford, Halifax, Huddersfield, Leeds |
| Website | www.firstgroup.com |
First Bradford is one of the bus companies serving the area of West Yorkshire, England. It forms part of FirstGroup. The company operates the majority of services in the Bradford area, covered by Metro, a public body responsible for helping to co-ordinate public transport services in the West Yorkshire area.
First Bradford originally formed part of the Yorkshire Rider company in the 1980s and 1990s, which operated most of the services in the West Yorkshire area, the company was formed in 1986 at the time of deregulation with the town suffix at the end of the name. Yorkshire Rider continued operation of services until 1994 when the company was purchased by Badgerline, which would merge with GRT Group in 1995 to form the First Group, the services being renamed Bradford Traveller.
In 1996, the First logo started to appear on services and was given its own individual livery, changing from the green and white of Yorkshire Rider to a two-tone blue with red livery. In 1998, the 'First' prefix was adapted to the names of the companies, with the company taking on its current name. First Bradford and would incorporate First Group's standard livery now seen on the majority of First services in the country by 2000.
First Card is a cashless way of paying for fares within the city. Similar to the Oyster Card scheme in London, one can store cash to pay for your fare, an annual pass available in daily, weekly, monthly and yearly subscriptions or a combination. This scheme is now withdrawn.
First Bradford operates services mainly in the Bradford areas but also run services into Halifax, Huddersfield and Leeds.
First Bradford operated the FreeCityBus service through a partnership including themselves, Metro and City of Bradford Metropolitan District Council. This free service is a loop around the city, connecting major shopping areas, rail stations and transport interchanges, City Hall, the city College and University In 2015, the service passed into the hands of Ladies Only Travel, the buses used were repainted into their livery and a £1 charge was added to the service.
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Wikipedia