First 5 Los Angeles
official logo
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| Agency overview | |
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| Formed | November 1998 |
| Type | Local public authority |
| Jurisdiction | Los Angeles County |
| Headquarters | 750 N. Alameda St., Suite 300 Los Angeles, CA 90012 |
| Annual budget | $194.3 million USD (2013-2014) |
| Agency executives |
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| Parent agency | First 5 California Children and Families Act |
| Website | |
First 5 Los Angeles is a nonprofit child-advocacy organization that is part of the First 5 California Children and Families Act.
First 5 California was created in November 1998 when California voters passed Proposition 10 to invest tobacco tax revenues in programs that would help improve the lives of children in California. Spearheaded by Hollywood producer and political activist Rob Reiner, who acted as the commission’s first chairman in 1999 under former Governor Gray Davis, First 5 California was created to use tobacco tax revenues to fund health, safety and early education programs for children age prenatal to 5 years old in California. In the last 12 years since its creation, First 5 LA has invested more than one billion dollars from tobacco tax revenues into grants and programs that benefit the children of Los Angeles County.
First 5 LA aims to create programs and services for children age prenatal to five. The mission is to increase the number of Los Angeles County children ages 0 to 5 who are physically and emotionally healthy, ready to learn, and safe from harm.
Programs are centered around child, parent/caretaker, and teacher to improve early childhood outcomes in the areas of health and nutrition, early literacy and language development, quality child care, and smoking cessation.
Proposition 10 established a 50 cent-per-pack tax on tobacco products towards the healthy development of California's children from prenatal to age five. Declining birth and smoking rates is causing First 5 LA's revenue stream to decrease. First 5 faces decreasing funding due to declining sales of tobacco products and increased administrative fees assessed by the State Board of Equalization for the collection of tobacco taxes. Additional funding declines are fore coming due to state cutbacks. Eighty percent of the commission’s resources is divided among California's 58 counties, to be spent according to local needs and priorities.
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