Fireball Cinnamon Whisky
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| Type | Cinnamon flavored Canadian whisky |
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| Manufacturer | Sazerac Company |
| Country of origin | Canada |
| Introduced | 1984 |
| Alcohol by volume | 33% by vol (66 proof) |
| Flavor | cinnamon |
| Ingredients |
Canadian whisky cinnamon sweeteners propylene glycol (in North American markets) |
| Website | fireballwhisky |
Fireball Cinnamon Whisky is a mixture of whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. It is bottled at 33% alcohol by volume (66 U.S. proof).
According to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada. Fireball is now also widely available in the United States and various other countries.
Fireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s. The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast. The Sazerac Company purchased the brand rights and formula from Seagram in 1989.
It was marketed as "Dr. McGillicuddy's Fireball Whisky". Ostensibly, the named doctor was Dr. Aloysius Percival McGillicuddy, more commonly referred to as "the shot doctor" who was "born" in the year 1808. Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky".
An April 2014 article in Bloomberg Business Week said "It's also one of the most successful liquor brands in decades. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S. gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. Last year [2013], sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila." In 2012 and 2013, the product had a surge in popularity, which the company achieved by using social media, cultivating bartenders, word of mouth, and a relatively small advertising budget. In 2013, it became one of the top ten most popular liquors, displacing Jose Cuervo tequila. The Bloomberg Business Week article said that based on current trends, the brand was in position to overtake Jägermeister in popularity.
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