"Fight for This Love" is the debut single by English singer Cheryl, recorded for her debut studio album, 3 Words (2009). It was released in the United Kingdom and Ireland as the lead single on 30 October 2009 by Fascination Records and in 2010 in some European countries as the album's second single through Universal Music. It was written and produced by Wayne Wilkins and Steve Kipner with an additional writing from Andre Merrit. The up-tempo pop, dance-pop and R&B song revolves around a lyrical content of not giving up on the partner.

"Fight for This Love" divided music critics; some praised Cole's vocals and the powerful production, noting that it had the potential to be a hit with the clubs while other critics criticised the sluggish verses and weak vocals. The accompanying music video was directed by Ray Kay. It was generally well received by media and critics who drew comparisons to the works of Janet Jackson and the video for "Put the Needle On It" (2002) by Dannii Minogue.

Following her first performance of the song on The X Factor it topped charts in Ireland and the United Kingdom. In May 2010 it was certified platinum by the British Phonographic Industry for shipments topping 600,000 units. In December 2012 "Fight for This Love" became the 125th single to reach the million mark in UK Chart history, and the third to reach the feat in 2012, along with Carly Rae Jepsen's "Call Me Maybe" and Gotye's "Somebody That I Used to Know". "Fight for This Love" also achieved success in Europe by topping charts in Norway, Hungary and Denmark. "Fight for This Love" received a BRIT Award nomination in the Best British Single category.

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