"Fetish" | ||||
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Single by Selena Gomez featuring Gucci Mane | ||||
Released | July 13, 2017 | |||
Format | Digital download | |||
Recorded | April 2016 | |||
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Length | 3:06 | |||
Label | Interscope | |||
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Selena Gomez singles chronology | ||||
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Gucci Mane singles chronology | ||||
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Music video | ||||
"Fetish" on YouTube |
"Fetish" is a song recorded by American singer Selena Gomez featuring guest vocals from American rapper Gucci Mane. It was released on July 13, 2017, as a single from her upcoming third studio album by Interscope Records. The song was written by Gomez, Mane, Chloe Angelides, Brett McLaughlin, Gino Barletta and its producers Jonas Jeberg and The Futuristics. The song's music video was directed by Petra Collins and released on July 26.
Gomez first teased "Fetish" through a short clip which debuted at the end of the music video for her previous single, "Bad Liar". Before the teasing, it was speculated rapper Gucci Mane would appear as the featured artist on a future release, with Mane confirming the collaboration during an interview with 99 Jamz radio station. Gomez followed with several cryptic images tied to the forthcoming song on her Instagram account. The image for the single cover was shot by fashion photographer Petra Collins, who also lensed her artwork for "Bad Liar". It shows Gomez next to a broken-down car carrying paper grocery bags. The single was released to digital music stores in July 13, while an accompanying "playlist video" premiered on Spotify and on her Vevo channel. The audio video features a shot that focuses on her lips while she performs the song. The single was serviced to US contemporary hit radio on July 25.
"Fetish" contains a beat that blends R&B and electronic music, as noted by Forbes' contributor Hugh McIntyre. Lars Brandle from Billboard perceived the presence of auto-tuned effects in its production. Lyrically, the song explores themes of sexuality and sexual desire, in the chorus Gomez discusses the effect attraction has on a lover, while Mane's verse mentions the chemistry between these paramours, with Gomez’s breathy vocals pairing around the beats. A writer from Bustle noted that "Gomez admits that while she totally understands why the object of her affection would be a little addicted to her, even when "I push you out," they come running right back." Its sound has been also described as alt-pop, and trap-pop.