Festival Rock y Ruedas de Avándaro
| Avandaro | |
|---|---|
| Genre | Rock and folk, including jazz-rock, blues-rock, folk rock, latin rock, experimental rock and psychedelic rock styles. |
| Dates | September 11–12, 1971 |
| Location(s) | Tenantongo, Valle de Bravo, State of Mexico, Mexico. |
| Years active | Original festival held in 1971 |
| Founded by | Luis de Llano Macedo, Justino Compean and brothers Alfonso and Eduardo Lopez Negrete (President). |
The Festival Rock y Ruedas de Avándaro (also known as the Festival de Avándaro or simply Avándaro) was a historic Mexican rock festival held on September 11–12, 1971, on the shores of Lake Avándaro near the Avándaro Golf Club, in a hamlet called , near the town of Valle de Bravo in the central State of Mexico. The festival, organized by brothers Eduardo and Alfonso Lopez Negrete's company Promotora Go, McCann Erickson executive and sports promoter and Telesistema Mexicano producer Luis de Llano Macedo, took place at the height of La Onda and celebrated life, youth, ecology, music, peace and free love, has been compared to the American festival for its psychedelic music, counterculture imagery and artwork, and open drug use. A milestone in the history of Mexican rock music, the festival was estimated to have drawn from 100,000 to 500,000 concertgoers.
Originally to present 12 bands booked by music impresarios Waldo Tena and Armando Molina Solis' agency ArTe, due to the massive number of attendees a total of 18 acts performed outdoors during the sometimes rainy weekend and the event was captured in film by, among others, Telesistema Mexicano, Cablevision, . Audio was captured by Polydor Records and a live radio broadcast was sponsored by The Coca-Cola Company. Images of the festival were captured by photographers like Graciela Iturbide, Pedro Meyer and others.
The Super 8 short films Avándaro produced by Gutiérrez y Prieto of Cablevision and directed by Alfredo Gurrola and Tinta Blanca en Avándaro produced by Raul Candiani of Peliculas Candiani and directed by Humberto Rubalcaba were the only films briefly exhibited at international film festivals and theaters between 1971 and 1973. An accompanying soundtrack with a selection of the live recording produced by Luis de Llano's company LUDELL/BAKITA Records and named Avandaro, por fin... 32 años después (Avandaro, at last...32 years later), was released until 2003.
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