Fenway Sports Management
| Private | |
| Founded | 2004 |
| Headquarters | Boston, Massachusetts, U.S. |
|
Key people
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Sam Kennedy, president Mark Lev, managing director |
| Parent | Fenway Sports Group |
| Divisions |
Boston Red Sox Liverpool F.C. LeBron James Roush Fenway Racing MLB Advanced Media NESN Boston College Athletics Deutsche Bank Championship |
| Subsidiaries | Salem Red Sox |
|
Footnotes / references |
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Fenway Sports Management (FSM) is a company headquartered in Boston, Massachusetts established by Fenway Sports Group (FSG) in 2004. It styles itself as a "new kind of sports marketing agency," created by FSG to expand its footprint beyond its most famous holdings, the Boston Red Sox of Major League Baseball and Fenway Park. Fenway Sports Management specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group.
During its first year, FSM entered into an exclusive sponsorship sales agreement with MLB Advanced Media and Boston College's major intercollegiate sports.
Since its inception, FSM has continued to create sponsorship programs for some of the world’s most prestigious brands and as of 2014 counts the Red Sox, Liverpool F.C., LeBron James, Johnny Manziel, Boston College, Roush Fenway Racing, MLB.com, the PGA Tour's Deutsche Bank Championship, NESN, and the Salem Red Sox among its client base. FSM’s consulting clients include Dunkin’ Donuts, Gulf Oil, JetBlue, & Santander.
In addition, FSM purchased the Salem Avalanche, a minor league baseball franchise in the High Class A Carolina League, in December 2007. On September 19, 2008, FSM announced that the Salem franchise, eventually renamed the Salem Red Sox, would replace the Lancaster JetHawks as Boston's High A affiliate in 2009.
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