Fearless Girl
| Fearless Girl | |
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The statue in March 2017
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 Fearless Girl
Fearless Girl
Fearless Girl
Fearless Girl
Fearless Girl
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| Artist | Kristen Visbal |
| Medium | Bronze sculpture |
| Dimensions | 50 inches (130 cm) tall |
| Weight | 250 pounds (110 kg) |
| Location | New York City, New York, U.S. |
| 40°42′20″N 74°00′48″W / 40.705632°N 74.013392°WCoordinates: 40°42′20″N 74°00′48″W / 40.705632°N 74.013392°W | |
Fearless Girl is a bronze sculpture by Kristen Visbal, commissioned by State Street Global Advisors via McCann New York, depicting a Latina girl looking at the well-known Charging Bull (or "Wall Street bull") statue. It was installed on March 7, 2017, at Bowling Green in the Financial District of Manhattan, New York City. The statue measures approximately 50 inches (130 cm) tall, and weighs about 250 pounds (110 kg).
Fearless Girl was commissioned by investment firm State Street Global Advisors (SSgA) as an advertisement for an index fund which comprises gender-diverse companies that have a higher percentage of women among their senior leadership. The plaque below the statue states, "Know the power of women in leadership. SHE makes a difference," with "SHE" being both a descriptive pronoun and the fund's NASDAQ ticker symbol.
The statue was installed on March 7, 2017—the day before International Women's Day—by State Street Global Advisors, in a campaign developed by advertising agency McCann New York. SSgA was celebrating the first anniversary of its "Gender Diversity Index" fund that "invests in U.S. large-capitalization companies that rank among the highest in their sector in achieving gender diversity across senior leadership". The concept for the statue was developed by Senior Art Director Lizzie Wilson and Senior Copywriter Tali Gumbiner. Wilson and Gumbiner established both the idea for the statue as well as the overall look of the girl using countless moodboards and imagery, which Visbal referenced.Fearless Girl, which measures approximately 50 inches (130 cm) tall and weighs about 250 pounds (110 kg), faces Charging Bull, a much larger and heavier bronze statue that is 11 feet (3.4 m) tall and weighs 7,100 pounds (3,200 kg). Both are located in Manhattan's Bowling Green, at the intersection of Broadway and Whitehall Street.
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