Fashion (magazine)
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August 2013 cover featuring Demi Lovato
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| Editor | Bernadette Morra |
|---|---|
| Categories | Fashion magazine |
| Frequency | Monthly (10 per year) |
| Total circulation (December 2011) |
142,016 |
| Year founded | 1977 |
| Company | St. Joseph Media |
| Country | Canada |
| Based in | Toronto |
| Language | English |
| Website | www |
| ISSN | 1714-9835 |
Fashion is a Canadian fashion magazine published by St. Joseph Media. Established in 1977, it is currently based in Toronto (with satellite offices in Vancouver, Calgary and Montreal), publishes 10 issues a year and has a total readership of 1.85 million (PMB Oct 2010).
The magazine covers international, national and local fashion and beauty trends and news. It aims to reach affluent, style-conscious urban women.
The current editor-in-chief is Bernadette Morra. Previous to joining Fashion, Morra spent 23 years at the Toronto Star, first as fashion writer, then (since 1993) as fashion editor. She left the Star in 2008 to be a freelance writer and launch a website for jewellery lovers. Bernadette has reported from the runways of Milan, London, Paris and New York, and interviewed many top fashion designers, models and celebrities including Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquiere, Victoria Beckham and Linda Evangelista.
In 2009, FASHION launched its men's magazine Men's FASHION as a bi-annual special interest publication. In 2012, they added a Holiday issue, in addition to the Spring/Summer and Fall/Winter editions. The current editor-in-chief is Canadian journalist David Livingstone.
St. Joseph Media, the magazine's publisher, also publishes Toronto Life, Canadian Family, Weddingbells, Quill & Quire and Where Canada magazines.
FASHION's website was first launched in the summer of 2000.
In 2008, the brand made two significant efforts to expand their online presence. In March, FASHION announced a content partnership with MySpace Canada that included sharing behind-the-scenes news, videos and photo galleries. In April, the magazine announced a national "Reporter Search" in an effort to find 10 new style bloggers from across Canada who could write about fashion trends in their home communities. The eventual winners of the contest were given a year-long blog on the FASHION website and were also awarded other prizes.
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