Fantasy Fair & Magic Mountain Music Festival

Fantasy Fair and Magic Mountain Music Festival
Festival ad with scheduled performers
Genre	Pop music, Rock music
Dates	June 10–11, 1967
Location(s)	Cushing Memorial Amphitheater in Marin County, California
Years active	1967
Founded by	KFRC 610 / Tom Rounds

The KFRC Fantasy Fair and Magic Mountain Music Festival was an event held June 10 and 11th, 1967 at the 4,000-seat Sidney B. Cushing Memorial Amphitheatre high on the south face of Mount Tamalpais in Marin County, California. At least 36,000 people attended the two-day concert and fair that was the first of a series of San Francisco area cultural events known as the Summer of Love. The Fantasy Fair was influenced by the popular Renaissance Pleasure Faire and became a prototype for large scale multi-act outdoor rock music events now known as rock festivals.

Admission to the festival was $2.00 and all proceeds were donated to the nearby Hunters Point Child Care Center in San Francisco. The Fantasy Fair was originally scheduled for June 3 and 4 as a benefit for the center, but was delayed one week by inclement weather. Several acts booked for the original dates were unable to perform.

KFRC 610, the RKO Bill Drake "Boss Radio" Top 40 AM station in San Francisco, had significant influence in the music industry among both counterculture and commercial acts. This enabled festival organizer Tom Rounds, KFRC's program director, to present a colorful and eclectic line-up of popular musicians from both in and outside the region. Canned Heat, Dionne Warwick, Every Mother's Son, The Merry-Go-Round, The Mojo Men, P. F. Sloan, The Seeds, Blues Magoos, Country Joe and the Fish, Captain Beefheart, The Byrds with Hugh Masekela on trumpet, Tim Hardin, The Sparrow, The Grass Roots, The Loading Zone, The 5th Dimension and Jefferson Airplane were among the performers who appeared. The Fantasy Fair was also The Doors' first large show and happened during the rise of the group's first major hit, "Light My Fire", to the top of the charts.