Facebook Instant Articles

Instant Articles is a feature from social networking company Facebook for use with collaborating news and content publishers, that the publisher can choose to use for articles they select. When a publisher selects an article for Instant Articles, people browsing Facebook in its mobile app can see the entire article within Facebook's app, with formatting very similar to that on the publisher's website.

Facebook initially approached selected publishers with the idea of Instant Articles, so as to get early feedback that would allow Facebook to build a product that meets publisher needs.

According to a BuzzFeed spokesperson, BuzzFeed VP of Product Chris Johansen told Facebook that they needed seven things in order to participate in the program, including compatibility with comScore, Google Analytics, and BuzzFeed tracking tools, preservation of key aspects of the look, feel, and functionality of the website, and monetization. In January, Facebook returned for talks, saying they had implemented all of the requests.

Instant Articles launched officially on May 12, 2015. Launch partners included Woven Digital, BuzzFeed, the New York Times, National Geographic, The Atlantic, NBC News, The Guardian, BBC News, Bild, and Spiegel Online. Facebook also created an Instant Articles landing page to showcase Instant Articles in reverse chronological order. It was initially available only on Facebook's iPhone app.

Despite the huge amount of initial media attention paid to Instant Articles, no Instant Articles were published for three weeks following May 13, as noted in Business Insider. The Wall Street Journal noted that the pace of publication of Instant Articles was expected to rise significantly in June. On June 9, an Instant Article from The Guardian was published.

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Wikipedia