Façonnable
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| Industry | Tailoring |
|---|---|
| Founded | Nice, France, in 1950 |
| Founder | Jean Goldberg |
| Owner | M1 Group |
| Parent | Lebanese private equity group M1 Group since September 2007 |
| Website | www |
Façonnable is an international high-end men's and women's tailor founded in Nice, France, by Jean Goldberg in 1950. It is currently owned by M1 Group holding company of Beirut, Lebanon.
The first shop, situated in rue Paradis in Nice, was opened by French master tailor, Jean Goldberg . The store was frequented by film stars in need of bespoke tuxedos and gowns for events such as the annual Cannes Film Festival.
Jean Goldberg's store gained great notoriety across the French Riviera, dressing stars of the era such as Tony Curtis and Cary Grant in Goldberg's unique style of classic tailoring with a modern twist. In 1961 Goldberg retired, his son Albert Goldberg took over the Nice workshop.
Albert Goldberg learnt the art of cutting and finishing. He created a new fashion footprint shifting it to the prêt-à-porter (ready to wear) market. After a visit to New York's Brooks Brothers store, Albert Goldberg produced a collection of ready to wear outfits for men and renamed the business 'Façonnable', a variation of the word "Façonner" (English: "to create").
In 1973, boutiques were opened along the Cote d'Azur in Monte Carlo, Cannes, Saint-Tropez, and in Marseilles. Throughout the 1970s, Goldberg began to collaborate with large American and European companies such as Sebago, Alden and Van's to create a shoe collection. In 1975, Albert Goldberg worked with Loro Piana, the duo creating "Façorain", an invisible membrane allowing cashmeres and luxury wools to be wind and waterproof whilst retaining their texture and breathability.
The first Parisian boutique opened in 1984. In 1987, the brand diversified, releasing a collection of sunglasses and optical wear. In 1988, the chain entered into a distribution agreement with US department store chain Nordstrom. Façonnable released a line of wristwatches in 1990.
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Wikipedia