F.y.e.
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| Industry | Retail |
|---|---|
| Founded | Trumbull, Connecticut (1993) |
| Headquarters | Albany, New York |
| Products | CDs, Blu-ray/DVDs, and Video games |
| Parent | Trans World Entertainment |
| Website | www |
FYE, (stylized as fye; acronym for "For Your Entertainment"), is a chain of entertainment media stores in the United States. As one of several Trans World Entertainment brands, it began in 1993 and was expanded in 2001 after buying out and rebranding mall-based Camelot, Strawberries, Record Town and Coconuts stores.
The first f.y.e. store opened in 1993 at the Trumbull Mall (now Westfield Trumbull) in Trumbull, Connecticut. A second later opened in Eastview Mall in Victor, New York, and a third at Colonie Center in Colonie, New York in 1997.
In 2001, Trans World unified its other mall-based stores under the "f.y.e." name after buying out Camelot Music. During that year, a major re-branding campaign made f.y.e. the brand name for all of Trans World Entertainment's mall-based retail stores as well as many freestanding locations, though some freestanding or strip mall stores continued to operate under regional brands like Planet Music.
In 2006, Trans World began remodeling buildings that were former Coconut stores and Media Play outlets near Salt Lake City, Utah and Buffalo, New York into f.y.e. superstores. In 2009 f.y.e. closed over 100 locations and 52 more in 2012. 2016 saw Trans World opening new f.y.e. concept stores in multiple locations (such as the Rockaway Townsquare in Rockaway, NJ), with a new logo and look, a much bigger focus on pop-culture related items, and an expanded selection of vinyl records and modern turntables, while the selection of Blu-Rays, DVDs and CDs has been largely reduced.
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